service phone

Design Works 新闻动态

service phone

联合利华营销将弃用“美白”等字眼

文章来源:admin    时间:2020-07-08

  消费品巨子联合利华称,为了在美容工业中增进种族包容性,集团将在营销语言中弃用“美白”、“亮肤”和“白净”等字眼,并将重新命名美容产品系列Fair & Lovely(白净&心爱)。 Unilever says it is dropping terms like “whitening,” “lightening” and “fair” from its marketing1 language to better promote racial inclusivity in the beauty industry. As part of the push, the consumer products giant will rename its Fair & Lovely product range.   Calls to rebrand products and logos with problematic histories and racist2 connotations have swept the globe following the Memorial Day death of George Floyd in police custody3.   In order to celebrate a “more inclusive vision of beauty,” Unilever announced on Thursday that the company will no longer be using the words “white/whitening,” “light/lightening” and “fair/fairness” across its Beauty and Personal Care portfolio4 of brands.   A spokesperson for Unilever told Fox News that the change applies to all beauty and personal care products designed for skin, including creams, moisturizers, soap, body wash and deodorants5.   "We are fully6 committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,” Sunny Jain, president of Beauty and Personal Care, said in a statement. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”   Unilver now plans to rename its Fair & Lovely brand, sold in Asia.   The Associated Press reports that the change will involve dropping the word “fair,” per a statement from Hindustan Unilever Limited. The new name is said to be awaiting regulatory approval.   In the release, Unilever stressed that its Fair & Lovely range “has never been, and is not, a skin bleaching7 product.” The global consumer company said its advertising8 for the Fair & Lovely products has been evolving since 2014.   Competitor Johnson & Johnson also recently revealed it would be pulling two skin-whitening products lines from sale in Asia and the Middle East, with plans to launch Band-Aid bandages to match more diverse skin tones.  
1 marketing      n.行销,在商场的生意,买东西 参阅凯发旗舰厅例句:
  • They are developing marketing network.他们正在开展出售网络。
  • He often goes marketing.他经常去商场经商。
2 racist      n.种族主义者,种族主义分子 参阅例句:
  • a series of racist attacks 一连串的种族突击行为
  • His speech presented racist ideas under the guise of nationalism. 他的说话以民族主义为幌子宣传种族主义思维。
3 custody      n.监护,照看,拘押,拘留 参阅例句:
  • He spent a week in custody on remand awaiting sentence.等候判定期间他被还押候审一个星期。
  • He was taken into custody immediately after the robbery.抢劫案发生后,他立即被押了起来。
4 portfolio      n.公事包;文件夹;大臣及部长职位 参阅例句:
  • He remembered her because she was carrying a large portfolio.他因为她带着一个大公文包而记住了她。
  • He resigned his portfolio.他辞去了大臣职务。
5 deodorants      n.(尤指去除体臭的)除臭剂( deodorant的名词复数 ) 参阅例句:
  • The U.S. is already a mature market for its razors and deodorants. 美国已经是使它的刀片和除臭剂得到充分开展的商场了。 来自辞典例句
  • Deodorants are available as aerosols or roll-ons. 除臭剂有喷雾装或滚抹装。 来自辞典例句
6 fully      adv.彻底地,悉数地,彻底地;充分地 参阅例句:
  • The doctor asked me to breathe in,then to breathe out fully.医师让我先吸气,然后悉数呼出。
  • They soon became fully integrated into the local community.他们很快就彻底融入了当地人的圈子。
7 bleaching      漂白法,漂白 参阅例句:
  • Moderately weathered rock showed more intense bleaching and fissuring in the feldspars. 中等风化岩石则是指长石有更为激烈的变白现象和裂纹现象。
  • Bleaching effects are very strong and show on air photos. 退色效应十分激烈,而且反映在航空象片上。
8 advertising      n.广告业;广告活动 a.广告的;广告业务的 参阅例句:
  • Can you give me any advice on getting into advertising? 你能指点我怎么进入广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

地址:江苏省南京市玄武区玄武湖     座机:    手机:
Copyright © 2020 凯发旗舰厅凯发旗舰厅-凯发k8官-凯发k8官网下载客户端 All Rights Reserved    ICP备案编号: