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可口可乐将涨价

文章来源:admin    时间:2021-04-28

  可口可乐首席执行官4月19日向美国顾客新闻与商业频道(CNBC)表明,该公司将进步饮料价格。   The beverage1 company joins a number of other consumer giants, such as Kimberly-Clark and J.M. Smucker, in hiking prices. While the move will help their profit margins2, it may come at the expense of cash-strapped consumers who are still struggling from the economic impact of the coronavirus pandemic. 这家饮料公司加入了金伯利-克拉克(Kimberly-Clark)和盛美家食物(J.M. Smucker)等其他一些消费品巨子的队伍,上调了价格。虽然此举将有助于进步他们的赢利率,但可能会失掉现金缺乏的顾客,这些顾客仍在尽力应对新冠疫情带来的经济影响。   "We are well-hedged in '21, but there's pressure built up for '22, and so there will have to be some price increases," CEO James Quincey told CNBC's Sara Eisen on “Squawk on the Street.” 首席执行官詹姆斯·昆西在承受美国顾客新闻与商业频道“Squawk on the Street”采访时表明:“咱们在21年进行充沛的对冲,但22年的经济压力越来越大,因而价格有必要有所上涨。”   "We intend to manage those intelligently, thinking through the way we use package sizes and really optimize3 the price points for consumers." he added. “咱们计划采纳才智的办理战略,考量咱们运用包装尺度的方法,并真正为顾客优化零售价,”他弥补说。   Throughout the crisis, Coke shifted its production to focus on larger bulk packaging to appeal to consumers who were spending more time at home and stocking up at the grocery store. 在整个危机期间,可口可乐将出产要点转移到更大的散装包装上,以招引呆在家里更久并在杂货店囤货的顾客。   But before the pandemic, Coke and its rival PepsiCo had been pushing smaller cans and bottles, which usually carry a higher price per ounce for the consumer and are more profitable for the manufacturer. Pepsi executives said on Thursday that they expect smaller packaging to come back as the crisis subsides4. 但在疫情之前,可口可乐和它的竞争对手百事可乐一直在推出更小的罐装和瓶装饮料,这些包装一般对顾客来说单价更高,对制造商来说更有利可图。百事可乐高管4月15日表明,他们估计跟着疫情的平缓,小包装将会重回商场。   Quincey did not reveal which Coke products would have higher price tags. The company last announced a price increase in 2018, citing the impact of aluminum5 tariffs6 under President Donald Trump's administration. 昆西没有泄漏哪些可口可乐产品会涨价。该公司上一次宣告涨价是在2018年,理由是受特朗普执政期间铝关税的影响。   Coke shares rose less than 1% in morning trading after the company reported its first-quarter results. Coke's earnings7 and revenue topped Wall Street estimates, and the company said demand in March reached pre-pandemic levels. However, executives emphasized that the company is seeing an uneven8 global recovery. 在可口可乐第一季度成绩发布后,该公司股价在早盘买卖中上涨不到1%。可口可乐的收益和收入超过了华尔街的预期,该公司表明,3月份的商场需求达到了疫情前的水平。但是高管们侧重,该公司还面临着全球复苏不平衡的影响。
1 beverage      n.(水,酒等之外的)饮料 参阅例句:
  • The beverage is often colored with caramel.这种饮料常用焦糖染色。
  • Beer is a beverage of the remotest time.啤酒是一种最陈旧的饮料。
2 margins      边( margin的名词复数 ); 赢利; 页边空白; 差数 参阅例句:
  • They have always had to make do with relatively small profit margins. 他们不得不常常设法敷衍较少的赢利额。
  • To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空地,加左或许右的margins来界说链接。
3 optimize      v.使优化 [=optimise] 参阅例句:
  • We should optimize the composition of the Standing Committees.优化人大常委会组成人员的结构。
  • We should optimize our import mix and focus on bringing in advanced technology and key equipment.优化进口结构,侧重引入先进技术和关键设备。
4 subsides      v.(土地)下陷(因在地下采矿)( subside的第三人称奇数 );削弱;下降至较低或正常水平;一会儿坐在椅子等上 参阅例句:
  • Emotion swells and subsides. 心情忽高忽低。 来自《现代汉英归纳大词典》
  • His emotion swells and subsides. 他的心情忽高忽低。 来自《现代英汉归纳大词典》
5 aluminum      n.(aluminium)铝 参阅例句:
  • The aluminum sheets cannot be too much thicker than 0.04 inches.铝板厚度不能超过0.04英寸。
  • During the launch phase,it would ride in a protective aluminum shell.在发射阶段,它盛在一只维护的铝壳里。
6 tariffs      关税准则; 关税( tariff的名词复数 ); 关税表; (旅馆或饭馆等的)收费表; 量刑规范 参阅例句:
  • British industry was sheltered from foreign competition by protective tariffs. 维护性关税使英国工业免受国际竞争影响。
  • The new tariffs have put a stranglehold on trade. 新的关税制对展开交易极为晦气。
7 earnings      n.薪酬收人;赢利,利益,所得 参阅例句:
  • That old man lives on the earnings of his daughter.那个白叟靠他女儿的收入保持日子。
  • Last year there was a 20% decrease in his earnings.上一年他的收入减少了20%。
8 uneven      adj.不平坦的,不规则的,不均匀的 参阅例句:
  • The sidewalk is very uneven—be careful where you walk.这人行道高低不平—走路时请当心。
  • The country was noted for its uneven distribution of land resources.这个国家以土地资源散布不均匀知名。

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